Acquisition Marketing Specialist (EDC) - Banjar, West Java

Join BukuWarung, Indonesia’s leading fintech platform empowering millions of MSMEs with innovative financial solutions! As our Acquisition Marketing Specialist (EDC) in Banjar, West Java, you’ll drive strategic marketing initiatives to expand our reach and acquire new customers. This role is perfect for a marketing professional eager to leverage their skills in electronic data capture (EDC) to boost our acquisition efforts and grow our customer base.

In this role, you’ll work closely with the marketing team to develop and implement campaigns that leverage EDC technology to attract and convert new customers. You’ll analyze market trends, create compelling content, and optimize our marketing channels to maximize acquisition performance. This is an exciting opportunity to be part of a dynamic team in a rapidly growing fintech company.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns to acquire new customers using EDC technology.
• Analyze market trends and customer data to identify acquisition opportunities.
• Create and optimize marketing content, including landing pages, email campaigns, and social media posts.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Monitor and report on campaign performance using tools like Google Analytics and marketing automation platforms.
• Stay updated with industry trends and best practices in digital marketing and EDC.
• Conduct A/B testing to improve campaign effectiveness.
• Manage and optimize budget allocation for acquisition marketing initiatives.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or related field.
• 3-5 years of experience in acquisition marketing or related roles.
• Proficient in using marketing automation tools like HubSpot, Marketo, or similar.
• Strong understanding of EDC technology and its applications in marketing.
• Experience with digital marketing channels, including SEO, SEM, email marketing, and social media.
• Analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with fintech industry and MSME market would be a plus.

🛠️ Keahlian

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